Archive | The Comms Stack

Articles

Jun 17, 2026

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8 min read

ChatGPT Mentions Your Brand. But Is Its Take Credible?

PLUS: My next webinar, how New York Life's comms team adopted AI, and happy Comms Bestie Day!

Dan Lewis

How to Make Your Chatbot Sound More Like You (or Your Client)

Jun 10, 2026

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5 min read

How to Make Your Chatbot Sound More Like You (or Your Client)

PLUS: Get your team's AI adoption unstuck, another warning against the avalanche of AI slop, and -— again — why we need to be thinking about GEO.

Dan Lewis

Jun 3, 2026

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6 min read

We're Going to Build Something Together

PLUS: What you'll build on Friday, why Markdown matters, and confirmation that you're not the only one who doesn't have access to the right tools (yet)

Dan Lewis

The Most Important Question for Communicators Right Now: “What Would You Build?”

May 27, 2026

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7 min read

The Most Important Question for Communicators Right Now: “What Would You Build?”

PLUS: Just a few hours until my vibe coding webinar, LinkedIn cracks down on slop, and more!

Dan Lewis

I Want to Help You Vibe Code a Comms Tool

May 20, 2026

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5 min read

I Want to Help You Vibe Code a Comms Tool

PLUS: My ah-ha moment, my first webinar, someone else's webinar, and something Google is doing.

Dan Lewis

A Conversation With Muck Rack About Generative Engine Optimization

May 13, 2026

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6 min read

A Conversation With Muck Rack About Generative Engine Optimization

PLUS: Want me to help you activate your AI strategy? Let's talk.

Dan Lewis