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The Comms Stack Guide to Generative Engine Optimization is a comprehensive strategic and tactical playbook for communications and marketing leaders navigating the shift to AI-powered search. As platforms like ChatGPT, Claude, and Perplexity replace traditional search results with a single synthesized answer, brands face a binary choice: get cited, or go invisible. This 32-page guide gives you a complete framework to understand where your brand stands today, how to earn citations in AI-generated responses, and how to build GEO as an ongoing organizational capability — before your competitors establish authority that becomes harder to displace.