Happy Wednesday! Below, you’ll find:
Two more free courses to help you get started on your AI journey
A new tool to help you ghostwrite LinkedIn posts
Help another reader with an internal comms question, please
Let’s get started!
BEFORE WE GET STARTED
📆 Coming Tomorrow: A New Tool For You!
For the past few weeks, I’ve been working on a neat tool — one that helps you write LinkedIn posts on behalf of execs and other leaders, in their voice. It’s called PostCast.
It’s not quite ready yet, though — I need another day to do some testing. But I didn’t want to wait. And as it’s built for LinkedIn, I figure, why not share it there?
Follow me on LinkedIn — I’ll be sharing it there tomorrow!
THE LEDE
💡 The Comms Stack Curriculum Is Growing — Two More Courses Are Now Live
Talking about building stuff for you — I have a lot more to share today.
When I launched AI Made Simple two weeks ago, my goal was simple: give communicators a real foundation, not just a prompt tip or a one-hour webinar. The response exceeded every expectation. Dozens of comms professionals have already started the course — working through its ten modules on everything from how AI actually processes language to building a personal workflow that holds up under deadline pressure. That kind of early momentum tells me something: communicators aren't waiting to be told AI matters. They're ready to get genuinely good at it.
So let's keep going. Today, I'm opening two more courses in the beginner track: AI in Practice and AI with Confidence.
📝 AI in Practice
AI in Practice is where the foundations you built in AI Made Simple meet the actual formats of your job — press releases, internal announcements, executive ghostwriting, crisis drafts, newsletters, briefing memos, and more. Ten days, ten formats you'll actually keep using. If you haven’t taken the first course yet, no worries — this one builds practical skills from the get-go, and most people can jump right in. Get started here.
💪 AI with Confidence
AI with Confidence takes the next step: what do you do when the output AI gives you isn't quite right? This course covers quality control, hallucination defense, brand guardrails, and how to codify your own standards so your AI use holds up professionally — and under scrutiny. Together, the three beginner courses form a complete arc: from understanding AI, to applying it, to trusting your own judgment about it. Start AI with Confidence here.
All three courses are built on the same principles: ten modules, each completable in about ten minutes, all comms-specific, no tech background required. If you've already started AI Made Simple, your next step is waiting. If you haven't started yet — that's still the right place to begin. The full curriculum roadmap, including the three intermediate courses still in development, lives at courses.thecommsstack.com.
Why this matters: Most AI learning is either too generic to stick or too advanced to start. This curriculum is designed to close that gap — a sequenced path that meets communicators where they are and builds genuine, lasting competency, one format and one judgment call at a time.
Your next steps: If you haven't started yet, begin with AI Made Simple — it's free, it's ten modules, and it gives you the foundation the other courses build on. If you've already completed it, head to courses.thecommsstack.com and pick up AI in Practice. And if you're the kind of person who likes to know where you're headed before you start: the current six-course roadmap is there too.
SPONSORED BY
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Each page mapped to a specific ad group. All deployed within hours. Viktor wrote the code and shipped every one from a Slack message.
That same team has Viktor monitoring ad accounts across the portfolio and posting performance briefs before the day starts. One colleague. Always on. Across every account.
THIS WEEK IN AI
🌎 The Five Skills AI Can’t Replace — And Why That’s Great For Communicators
Ryan Roslansky and Aneesh Raman, CEO and Chief Economic Opportunity Officer at LinkedIn, have a new book out titled “Open to Work: How to Get Ahead in the Age of AI.” CNBC ran an excerpt where the authors share the five skills that AI can’t replace — and I think it’s spot-on. Their list:
Curiosity
Courage
Creativity
Compassion
Communication
Why this matters: The “five Cs” above are skills that we as communications professionals bring to the table. They read almost like a job description for the future of our profession. It’s our job to ask better questions, interpret what matters, connect ideas, understand audiences, and build trust. That is already the core of communications work, which puts comms pros in a strong position to lead as AI reshapes how organizations operate.
Curiosity helps us spot signals early and ask smarter questions.
Creativity helps us shape ideas into stories people remember.
Courage helps when we’re the ones advising leaders that following their initial instincts may have unintended consequences.
Compassion and communication help us meet people where they are, especially when change feels confusing or threatening.
But watch out: Don’t read a list like this as reassurance. We should read it as a challenge. If these are the skills that matter most in an AI-first world, then communications pros have an opening to lead — but only if we’re willing to step into that role, develop those muscles even further, and use AI to amplify what makes us human rather than flatten it.
🎯 Quick Hits
The AI search/GEO race is on — and, unsurprisingly, existing SEO companies are out in front, says the Verge. I think this is a major miss by comms teams, but I’ll have more on that next week! 😀
Found in that article, and sharing here because it’s funny — a BBC journalist tricked ChatGPT into telling people that he was tops among tech journos when it came to eating hot dogs.
Companies are beginning to add “no AI” labels to their content, per the Wall Street Journal, as “appeals to consumers who have developed a certain cynicism regarding the use of generative tools.”
If you’re at an agency and billing by the hour, how do you handle the work now being done by AI? O’Dwyers suggests that how we charge for our work is going to dramatically change.
HELP A COMMS STACK READER
❓ Share Your Internal Comms AI Agents?
Reader Elizabeth Larson wants your help! Here’s her ask:
I lead internal communications for one part of a large company. We're working on educating employees about our strategy and have built a steady drumbeat of communications to reinforce the message. To enhance that, I'd love to hear whether anyone has seen AI agents used well to support internal communications — for example, as an easy, always-available place where employees can look up strategy materials and updates — and what worked, what didn't, and any best practices you'd share.
You can reach out to Elizabeth on LinkedIn or reply to me here and I’ll connect you up.
Want to ask a question for the community? Reply to this email and let’s talk!
SPONSORED BY
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The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
STUFF I MADE FOR YOU
🧰 The Comms Stack Toolbox
Here are things I’ve built while figuring out how communicators can use AI well — shared here so you can experiment with them too. I’ll keep adding to this list over time.
MESSAGE — My custom GPT that works with you to create a strong first draft for just about any communication. (Learn more about MESSAGE here.)
My AI Prompt Playbook — 600+ prompts designed for real communications work, from narrative shaping to crisis response.
COOL AI TOOLS
🔨 More Tools To Try This Week
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YOUR FEEDBACK WANTED
🔊 Help The Comms Stack Improve
Quick question: how can I help?
What workflows are you struggling with? Where does AI still feel mysterious or overwhelming? What has worked that you’d like to share with others?
I’m a builder, and I’d love to help you and the rest of The Comms Stack community find great new ways to use AI.
Reply and tell me.
I read every response.
Even a one-sentence reply helps. For example:
“I wish AI could help me with ______.”
Until next Wednesday,
Dan