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The Comms Stack
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Oliver Buchannon
Dan Lewis
ChatGPT Mentions Your Brand. But Is Its Take Credible?

Jun 17, 2026

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8 min read

ChatGPT Mentions Your Brand. But Is Its Take Credible?

PLUS: My next webinar, how New York Life's comms team adopted AI, and happy Comms Bestie Day!

Dan Lewis
Dan Lewis
How to Make Your Chatbot Sound More Like You (or Your Client)

Jun 10, 2026

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5 min read

How to Make Your Chatbot Sound More Like You (or Your Client)

PLUS: Get your team's AI adoption unstuck, another warning against the avalanche of AI slop, and -— again — why we need to be thinking about GEO.

Dan Lewis
Dan Lewis
We're Going to Build Something Together

Jun 3, 2026

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6 min read

We're Going to Build Something Together

PLUS: What you'll build on Friday, why Markdown matters, and confirmation that you're not the only one who doesn't have access to the right tools (yet)

Dan Lewis
Dan Lewis
The Most Important Question for Communicators Right Now: “What Would You Build?”

May 27, 2026

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7 min read

The Most Important Question for Communicators Right Now: “What Would You Build?”

PLUS: Just a few hours until my vibe coding webinar, LinkedIn cracks down on slop, and more!

Dan Lewis
Dan Lewis
I Want to Help You Vibe Code a Comms Tool

May 20, 2026

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5 min read

I Want to Help You Vibe Code a Comms Tool

PLUS: My ah-ha moment, my first webinar, someone else's webinar, and something Google is doing.

Dan Lewis
Dan Lewis
A Conversation With Muck Rack About Generative Engine Optimization

May 13, 2026

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6 min read

A Conversation With Muck Rack About Generative Engine Optimization

PLUS: Want me to help you activate your AI strategy? Let's talk.

Dan Lewis
Dan Lewis
“Can’t AI Just Write This?”

May 6, 2026

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6 min read

“Can’t AI Just Write This?”

PLUS: How AI can be used as a thinking partner, a process fixer, and a public signal — and why all of that matters

Dan Lewis
Dan Lewis
Why Human Signals Matter More in the AI Content Era

Apr 29, 2026

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7 min read

Why Human Signals Matter More in the AI Content Era

PLUS: A neat Google hack to help you with your AI search monitoring, jobs at the intersection of AI and comms, and more!

Dan Lewis
Dan Lewis
I Created a Guide to AI Search/GEO For You

Apr 22, 2026

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5 min read

I Created a Guide to AI Search/GEO For You

PLUS: When is it time to sound the alarm on AI-related job eliminations?

Dan Lewis
Dan Lewis
Comms Needs a Seat at the Head of the AI Search Table. Here’s Why.

Apr 15, 2026

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11 min read

Comms Needs a Seat at the Head of the AI Search Table. Here’s Why.

PLUS: A bunch of jobs you should check out, three new courses for you, and more!

Dan Lewis
Dan Lewis
The Comms Stack Curriculum Is Growing — Two More Courses Are Now Live

Apr 8, 2026

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11 min read

The Comms Stack Curriculum Is Growing — Two More Courses Are Now Live

PLUS: A new LinkedIn tool I built, the "five Cs" that separate us from the machines, and more!

Dan Lewis
Dan Lewis
Why the Best Comms Teams Aren't Winning on AI Tools — They're Winning on Systems

Apr 1, 2026

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11 min read

Why the Best Comms Teams Aren't Winning on AI Tools — They're Winning on Systems

PLUS: Comms teams lagging on AI adoption, and how you can get started with AI if you think you are, too.

Dan Lewis
Dan Lewis
I Built a Free AI Course for You. And Have More in the Works.

Mar 25, 2026

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10 min read

I Built a Free AI Course for You. And Have More in the Works.

PLUS: How AI is impacting internal comms, "workslop," and more

Dan Lewis
Dan Lewis
The Really Simple Habit That Makes AI So Much Better

Mar 18, 2026

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8 min read

The Really Simple Habit That Makes AI So Much Better

PLUS: Help me decide what to build next!

Dan Lewis
Dan Lewis
Why Communicators Need to Rethink Discovery in the Age of AI

Mar 11, 2026

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14 min read

Why Communicators Need to Rethink Discovery in the Age of AI

PLUS: Thinking like a builder, the AI-driven credibility gap, and a lot of tools to try!

Dan Lewis
Dan Lewis
💻 My Free AI Prompt Playbook — 600+ Prompts!

Mar 4, 2026

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13 min read

💻 My Free AI Prompt Playbook — 600+ Prompts!

PLUS: Gartner predicts the future of comms (and it's "AI"), the AI-created crisis you'll want to get ahead of, a vibe coding for comms webinar, and more!

Dan Lewis
Dan Lewis
What “Agentic AI” Actually Means — and Why Communicators Should Care

Feb 25, 2026

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14 min read

What “Agentic AI” Actually Means — and Why Communicators Should Care

PLUS: Why you shouldn't feel like you're behind the AI curve, a recap of a GEO event, and more!

Dan Lewis
Dan Lewis
🚗 ChatGPT Doesn't Understand What a Car Wash Is (But That's OK)

Feb 18, 2026

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14 min read

🚗 ChatGPT Doesn't Understand What a Car Wash Is (But That's OK)

PLUS: Why AI is a learning-by-doing discipline, the growing importance of GEO and more!

Dan Lewis
Dan Lewis
The One Sentence I Add to All My Prompts

Feb 11, 2026

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10 min read

The One Sentence I Add to All My Prompts

PLUS: The importance of being a builder, how one agency is using AI, and a roundup of some AI+comms tools.

Dan Lewis
Dan Lewis
I Made a Custom GPT That Writes First Drafts For You

Feb 4, 2026

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11 min read

I Made a Custom GPT That Writes First Drafts For You

PLUS: Why you need a reddit strategy (!), a vibe coding workshop, and our first Community Creation!

Dan Lewis
Dan Lewis
Meet MESSAGE: A Better Way to Talk to AI (and Get Much Better Results)

Jan 28, 2026

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14 min read

Meet MESSAGE: A Better Way to Talk to AI (and Get Much Better Results)

PLUS: An upcoming GEO event, Muck Rack's state of AI and PR, and a quick review of an AI chart generator

Dan Lewis
Dan Lewis
Demonstrate Your Team's Value With This Quick AI Hack

Jan 21, 2026

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10 min read

Demonstrate Your Team's Value With This Quick AI Hack

PLUS: A prompt to help you pitch stories, why you should repeat yourself, and more

Dan Lewis
Dan Lewis
How Thinking Backward Can Make You an AI Super-Communicator

Jan 14, 2026

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12 min read

How Thinking Backward Can Make You an AI Super-Communicator

PLUS: An AI-first take on Cision's state of the industry report, a great AI note taker, and more!

Dan Lewis
Dan Lewis